Why do I have to chase customers to make sales?

Rabbi Landau teaches that if you are out hustling for sales, “you already failed twice.” A good product doesn’t need marketing, and good marketing doesn’t need sales.

He lays out three levels. If you have a great product, people come to you. If you have great marketing, people will find you. “What if it’s none of them? Then you need aggressive sales to chase people.” Chasing is the sign that the first two levels are missing.

Look at what truly holds value, he says: “Does gold need a salesman?” So the answer to chasing customers is not to chase harder. “Build something real, and the right people will find it.”

Going deeper: Rabbi Landau's teaching, level by level

Surface claim

Needing aggressive sales means neither the product nor the marketing is doing its job.

Deepest human truth

Real value doesn’t need convincing. Build something real, and the right people will find it.

More questions from this teaching

• Do I need to sell myself for people to see my value?